From Sustainability Strategy to Coordinated Implementation
An introduction to why sustainability implementation becomes a system-level challenge in destinations and tourism organisations, and to the emerging approaches for connecting requirements, actors, workforce, certification readiness, monitoring and operational action.
The session also introduces Yun Consultancy's Training to Implementation approach: sustainability learning designed to continue into the environment where implementation actually takes place, rather than ending when the training session ends.
Context: European rules on environmental claims made to consumers apply from 27 September 2026, while the scope of corporate sustainability reporting narrowed in March 2026 — moving pressure away from formal reporting and toward substantiated operational practice. The distance between a sustainability commitment and a verified operational outcome is the condition this session examines.
Who it is for: Destination management organisations (DMOs), destination development organisations, tourism authorities, municipalities, regional tourism organisations and destination partnerships.
Also relevant to hotels and hotel groups, operator networks, villa and property portfolios, camping and outdoor accommodation, certification organisations, training organisations, tourism SMEs and other actors involved in destination sustainability.